Private equity in underserved markets

We believe investments in local entrepreneurs that provide essential products to underserved markets will generate superior long-term returns to investors and society.

Our investment thesis is based on the following insights:

  1. Emerging consumers in low-income communities will continue to experience significant income growth and show increasing demand for essential products.
  1. Small businesses run by local entrepreneurs who know their markets are uniquely positioned to meet the demands of local customers.
  1. Emphasis on fair and environmentally friendly operations is critical for long-term success. Strict environmental, social and governance (ESG) standards protect investors, society and the environment against risks and create opportunities for companies.

Our strategy is to build a portfolio of private equity funds that focus exclusively on underserved markets to enable our investors to support innovative solutions to global social challenges.