Private equity in underserved markets
We believe investments in local entrepreneurs that provide essential products to underserved markets will generate superior long-term returns to investors and society.
Our investment thesis is based on the following insights:
- Emerging consumers in low-income communities will continue to experience significant income growth and show increasing demand for essential products.
- Small businesses run by local entrepreneurs who know their markets are uniquely positioned to meet the demands of local customers.
- Emphasis on fair and environmentally friendly operations is critical for long-term success. Strict environmental, social and governance (ESG) standards protect investors, society and the environment against risks and create opportunities for companies.
Our strategy is to build a portfolio of private equity funds that focus exclusively on underserved markets to enable our investors to support innovative solutions to global social challenges.